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Authentic Equity is a private investment firm focused on acquiring and building value in one consumer company at a time.

We have significant prior experience with highly respected consumer brands and businesses and plan to devote our resources and relationships to building value with our management partners over the long-term.

Why Authentic Equity?

We named our firm Authentic Equity because, today, authenticity matters more than ever in consumer.  Businesses and brands that embrace (and convincingly communicate) who they are and what they stand for will win a loyal following from today's highly informed consumers. 


Authentic Equity seeks to invest in businesses with an existing appreciation for the importance of authenticity or where an increased focus may present opportunity.

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